Led by SF Planning, the Railyard Alternatives and I-280 Feasibility Study looked at transportation and land use opportunities in the South of Market, Mission Bay, Showplace Square, and Lower Potrero Hill neighborhoods. The study was prompted by significant transit and infrastructure investments anticipated in the coming decades, including the Downtown Rail Extension, Caltrain electrification, and High Speed Rail service. It considered how the City could coordinate these projects as a unified vision for the area. Civic Edge was hired to support stakeholder engagement on such challenging topics as automobile congestion, pedestrian and bicyclist safety, effectiveness of public transportation, and long-term visions for the neighborhoods.
Our team worked with the Planning Department to create a Citizen Working Group (CWG) as a forum to share study information and gain public input. Civic Edge helped design the promotion, review and selection process for recruiting CWG members and led ongoing development of meeting materials and logistics for SF Planning engagement with the CWG.
Based on the input and priorities shared by CWG members, Civic Edge created briefing materials, supported media relations and video development, coordinated walking tours, and planned a public meeting to present the study findings. Materials and engagement focused on gaining public input on large-scale infrastructure decisions that would affect San Francisco for the next 100 years.