Castro Community Benefit District

Vacant Storefront Marketing Campaign

Bringing Retail Back to the Castro

Background 

Formed in 2005, the Castro Community Benefit District (CBD) works to provide services that improve quality of life in the neighborhood, emphasizing clean, safe, beautiful streets and working to promote the area’s economic vitality in ways that support the Castro’s unique district identity and diverse history. Civic Edge partnered with graphic design firm lowercase productions in summer 2022 to work with Castro CBD on a marketing campaign focused on bringing back retail and refilling storefronts following vacancies created during COVID-19.