San Francisco International Airport

preface

Taking Off to New Heights in the 21st Century

It’s hard to stay on the cutting edge, but since its founding in 1926, San Francisco International Airport (SFO) has been a leading innovator in its field. In 2022, Civic Edge was selected via a competitive bid process to lead a team of experts in communications and marketing to support SFO in dreaming up - and implementing - its next big ideas for inspiring travel in the 21st century.

the

problem

Building the Plane While We Fly It

Throughout our partnership, Civic Edge has worked with the SFO team to evaluate their many marketing and communications needs, all while implementing new and ongoing campaigns. Our goal has been to create a holistic strategy for prioritizing resources and responding to a constantly evolving landscape of internal and external demands.

the

solution

We Soar Together

Civic Edge brought together an expert team of strategic communicators, designers, media experts, event producers, digital strategist and more to create an encompassing marketing and communications framework and produce impactful, creative communication solutions. Key outcomes of our support of SFO includes:

Creating a new brand for SFO that reflects the organization's updated strategic plan, mission, vision, and values
Bringing the City into the airport through partnerships with local artists, musicians, and performers
Developing a year-by-year media strategy with room for both evergreen brand messaging and seasonal or event-driven campaigns
Exploring cutting-edge digital solutions and implementing exciting campaigns
Strengthening internal alignment to maximize staff time and consultant resources

SFO logo, SFO celebrates Pride and Lunar New Year